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+--- Thread: IGN 'We're Not Selling Hamburgers' — Take-Two Boss Says GTA 6 Marketing Has to Be (/thread-1161.html)
IGN 'We're Not Selling Hamburgers' — Take-Two Boss Says GTA 6 Marketing Has to Be - Massamo - 02-05-2026
IGN 'We're Not Selling Hamburgers' — Take-Two Boss Says GTA 6 Marketing Has to Be
The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be "delicate."
https://www.ign.com/articles/were-not-selling-hamburgers-take-two-boss-says-gta-6-marketing-has-to-be-delicate-and-feel-real